Hackl, Franz; Hölzl-Leitner, Michael; Winter-Ebmer, Rudolf - 2018
The choice of an appropriate e-commerce strategy is crucial for the survival of online stores in B2C e-commerce … business. We use a comprehensive data set from the Austrian price search engine geizhals.at to identify successful e-commerce … strategies. An e-commerce strategy is a set of choices including the listing decision, availability decision, and decisions on …