Carbonell, Guillermo; Barbu, Catalin-Mihai; Vorgerd, Laura - In: Cogent Business & Management 6 (2019), pp. 1-14
Online reviews and trust cues are two core aspects of e-commerce. Based on these features, users can make informed … characteristics, the writing style has been examined less frequently. This empirical study simulated an e-commerce platform, in which …