Szymkowiak, Andrzej; Garczarek-Bąk, Urszula; Faganel, … - In: Wine Economics and Policy 13 (2024) 1, pp. 109-126
prevalence of e-commerce, a pressing need arises to devise unique and engaging ways to present product offerings. While prior … influencing consumer purchasing behavior, scant attention has been given to the presentation of wine products in the realm of e-commerce … valuable insights for wine marketers, e-commerce retailers and researchers specializing in the field of consumer behavior and …