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  • Search: subject:"e-loyalty programs"
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Subject
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Beziehungsmarketing 1 Consumer behaviour 1 Customer retention 1 Electronic payment 1 Elektronisches Zahlungsmittel 1 Konsumentenverhalten 1 Kundenbindung 1 Kundenbindungsprogramm 1 Loyalty program 1 Mobile communications 1 Mobile phone 1 Mobilkommunikation 1 Mobiltelefon 1 Relationship marketing 1 customer retention 1 e-loyalty programs 1 electronic points 1 loyalty programs 1 mobile messages 1 mobile minutes 1 mobile phone 1 mobile prepaid card 1 phone credits 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Alshurideh, D. Muhammad 1
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International journal of electronic customer relationship management : IJECRM 1
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ECONIS (ZBW) 1
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Do electronic loyalty programs still drive customer choice and repeat purchase behaviour?
Alshurideh, D. Muhammad - In: International journal of electronic customer … 12 (2019) 1, pp. 40-57
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