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Less is more : an exploratory analysis of optimal visual appeal and linguistic style combinations in a salesperson's initial-contact e-mail to millennial buyers within marketing channels
Dapko, Jennifer L.
;
Artis, Andrew B.
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
4
,
pp. 254-267
Persistent link: https://www.econbiz.de/10010463613
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