Purpose: The purpose of this study is to investigate the influence between online purchase e-CRM activities and e … online purchase e-CRM activities and e-loyalty. Design/methodology/approach: The data was collected from customers who have … this study indicate that online purchase e-CRM activities (including e-Marketing, e-Sales, e-Support and e-System) have a …

Purpose: The purpose of this study is to investigate the influence between online purchase e-CRM activities and e … online purchase e-CRM activities and e-loyalty. Design/methodology/approach: The data was collected from customers who have … this study indicate that online purchase e-CRM activities (including e-Marketing, e-Sales, e-Support and e-System) have a …

. This study was intended to examine the factors that affect the adoption of e-CRM in developing countries. A case study was … descriptive statistics. Although the findings indicate that e-CRM was very beneficial in promoting SMEs’ new products, marketing … technology. The main challenges were highlighted as lack of knowledge about the e-CRM, lack of ICT skills, poor infrastructure …

. This study was intended to examine the factors that affect the adoption of e-CRM in developing countries. A case study was … descriptive statistics. Although the findings indicate that e-CRM was very beneficial in promoting SMEs’ new products, marketing … technology. The main challenges were highlighted as lack of knowledge about the e-CRM, lack of ICT skills, poor infrastructure …

. This study was intended to examine the factors that affect the adoption of e-CRM in developing countries. A case study was … descriptive statistics. Although the findings indicate that e-CRM was very beneficial in promoting SMEs’ new products, marketing … technology. The main challenges were highlighted as lack of knowledge about the e-CRM, lack of ICT skills, poor infrastructure …

This research examines the results of electronic customer relationship management (e-CRM) system carrying out in the … Iran banking industry from customer outlooks. Because most e-CRM carrying outs cannot be directly seen or identified by … ‘customer-based service ascribe’ to quantify e-CRM results from customers' outlooks. A full-scale field survey of 684 customers …

E-CRM emerges from the Internet and web technology to facilitate the implementation of CRM; it focuses on Internet or … web-based interaction between companies and their customers. In particular, E-CRM enables companies to provide appropriate … services and products to satisfy the customers and enhance customer loyalty. Furthermore, E-CRM features are vital for managing …

whether theanticipated benefits of relationship marketing can actually be delivered through theapplication of e-CRM software … models the links betweenrelationship marketing and e-CRM, before using this to explore the outcomes of the adoptionof e-CRM … in this paper are twofold: the driver for e-CRM adoption has primarily been the need to integrate the front and back …