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The impact of
eWOM
information
in social media on the online purchase intention of Generation Z
Thi Thuy An Ngo
;
Binh Long Vuong
;
My Dien Le
;
Thanh …
- In:
Cogent business & management
11
(
2024
)
1
,
pp. 1-19
. This provides marketers with better understanding the important of
eWOM
information
on consumer purchase intention on …
Persistent link: https://www.econbiz.de/10014531917
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