Tariyal, Amit; Bisht, Swati; Rana, Vinay; Roy, Santanu; … - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-17
and hedonic determinants, and analyses their influence on the perceived usefulness (PU) of eWOM media and subsequent … of PU of eWOM media on OBD varies according to gender. A conceptual model was introduced based on data analysis done … purposive sampling technique was used in the current study, and only those samples who referred to eWOM media for information …
