Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"eWOM metrics"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Digital platform
1
Digitale Plattform
1
Internet marketing
1
Meta-Analyse
1
Meta-analysis
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Social Web
1
Social web
1
Viral marketing
1
Virales Marketing
1
eWOM metrics
1
electronic word of mouth
1
meta-analysis
1
online platforms
1
social media
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bijmolt, Tammo H. A.
1
Rosario, Ana Babić
1
Sotgiu, Francesca
1
Valck, Kristine de
1
Published in...
All
Journal of marketing research : JMR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić
;
Sotgiu, Francesca
;
Valck, Kristine de
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
