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  • Search: subject:"eWOM susceptibility"
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Year of publication
Subject
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destination image 2 eWOM susceptibility 2 intention to visit 2 perceived credibility 2 perceived usefulness 2 Brand image 1 Consumer behaviour 1 Credibility 1 Customer satisfaction 1 Destination management 1 Destinationsmanagement 1 Glaubwürdigkeit 1 Holiday behaviour 1 Konsumentenverhalten 1 Kundenzufriedenheit 1 Markenimage 1 Tourism destination 1 Tourismusregion 1 Urlaubsverhalten 1 Viral marketing 1 Virales Marketing 1
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Online availability
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Free 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article 1 Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 2
Author
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Ghidouche, Faouzi 2 Nechoud, Lamia 2 Seraphin, Hugues 1 Séraphin, Hugues 1
Published in...
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Journal of Tourism, Heritage & Services Marketing 1 Journal of Tourism, Heritage & Services Marketing : JTHSM 1
Source
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ECONIS (ZBW) 1 EconStor 1
Showing 1 - 2 of 2
Cover Image
The influence of eWOM credibility on visit intention: An integrative moderated mediation model
Nechoud, Lamia; Ghidouche, Faouzi; Seraphin, Hugues - In: Journal of Tourism, Heritage & Services Marketing 7 (2021) 1, pp. 54-63
Purpose: This study examines the process by which eWOM susceptibility moderates the strength of indirect links between …
Persistent link: https://www.econbiz.de/10012430336
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Cover Image
The influence of eWOM credibility on visit intention : an integrative moderated mediation model
Nechoud, Lamia; Ghidouche, Faouzi; Séraphin, Hugues - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 7 (2021) 1, pp. 54-63
Persistent link: https://www.econbiz.de/10012506907
Saved in:
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