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An empirical analysis of
eWOM
valence
effects : Integrating stimulus-organism-response, trust transfer theory, and theory of planned behavior perspectives
Haq, Muhammad Dliya'ul
;
Tseng, Ting-Hsiang
;
Cheng, …
- In:
Journal of retailing and consumer services
81
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10015123492
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