This research aims to investigate the impact of characteristics of electronic word-of-mouth (eWOM), including …. This provides marketers with better understanding the important of eWOM information on consumer purchase intention on … cohorts. In the digital age, the rise of electronic word-of-mouth (eWOM) significantly influences consumer behavior …

that eWOM and recommender systems have a synergistic effect fueled by non-verbal cues of eWOM and accuracy of the system … homophilous and with strong ties. Themes from eWOM focused on volume as a cue for popularity which increased credibility and …

moderating role of loyalty, negative electronic word-of-mouth (e-WOM) and perceived risk. A survey of 347 PUBG mobile game … significantly influences loyalty, negative e-WOM, perceived risk and inapp purchase intention. Moreover, online game loyalty …, negative e-WOM and perceived risk significantly affect in-app purchase intentions in online games. The sample was exclusively …

This study aims to analyze and evaluate the influence of electronic word of mouth (eWOM) and perceived value on green … eWOM, perceived value, and trust positively affect green purchase intention, in which case eWOM and perceived value make …, encouraging consumers to share useful eWOM information to improve people’s purchase intentions. …