Search Results - subject:"eWoM"

Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand

Shams, S. M. Riad; Chatterjee, Sheshadri; Chaudhuri, Ranjan - In: Journal of business research : JBR 179 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10014555890

Domino effect of parasocial interaction : of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping

Nadroo, Zeeshan Majeed; Lim, Weng Marc; Naqshbandi, … - In: Journal of retailing and consumer services 78 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10015085017

Power of agglomeration on electronic word-of-mouth in the restaurant industry : exploring the moderation role of review quality difference

Kim, Yanghee; Lee, Minwoo; Kim, Byung-Do; Roh, Taewoo - In: Journal of retailing and consumer services 78 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015085053

Saving local restaurants : the impact of altruism, self-enhancement, and affiliation on restaurant customers' EWOM behavior

Hanks, Lydia; Line, Nathaniel D.; Dogru, Tarik; Lu, Lu - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 2, pp. 301-326

Persistent link: https://www.econbiz.de/10014633477

What makes an online review credible? : a systematic review of the literature and future research directions

Pooja, K.; Upadhyaya, Pallavi - In: Management review quarterly 74 (2024) 2, pp. 627-659

Persistent link: https://www.econbiz.de/10015125030

Food and social media : a research stream analysis

García-León, Ruth Areli; Teichert, Thorsten - In: Management review quarterly 74 (2024) 2, pp. 1145-1183

Persistent link: https://www.econbiz.de/10015125049

Self as source : the interplay of sharing eWOM with consumer engagement and incentive acceptance

Levy, Shalom; Gvili, Yaniv - In: Journal of retailing and consumer services 80 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015114729

The impact of electronic word-of-mouth on corporate performance during COVID-19

Khalifa, Ali Haj; Khakan Najaf; Atayah, Osama F.; … - In: Electronic commerce research 24 (2024) 1, pp. 655-674

Persistent link: https://www.econbiz.de/10015062340

Decoding viewer behavior : a multi-faceted exploration of marketing mix, brand equity, e-WOM, and perceived value in Indonesia's film market

Jaya, Faransyah Agung; Arief, Muhtosim; Suwitho, Msi - 2024

Persistent link: https://www.econbiz.de/10014486650

Is webcare good for business? A study of the effect of managerial response strategies to online reviews on hotel bookings

Lopes, Ana Isabel; Malthouse, Edward C.; Dens, Nathalie; … - In: Journal of Service Management 35 (2024) 6, pp. 22-41

Purpose Engaging in webcare, i.e. responding to online reviews, can positively affect consumer attitudes, intentions and behavior. Research is often scarce or inconsistent regarding the effects of specific webcare strategies on business performance. Therefore, this study tests whether and how...

Persistent link: https://www.econbiz.de/10015352084