Search Results - subject:"eWoM"

Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships

Mazzoli, Valentina; Donvito, Raffaele; Zarantonello, Lia - In: Journal of Product & Brand Management 33 (2024) 5, pp. 516-532

inclusion discourse. The negative electronic word-of-mouth (e-WOM) associated with brand transgressions in advertising comprises …-of-mouth, brand avoidance and protest behaviours). The negative e-WOM stemming from these transgressions amplifies the adverse …

Persistent link: https://www.econbiz.de/10015352159

Effects of firm innovation and consumer eWOM on product recalls in an emerging market : the moderating role of ownership structure

Xia, Peng; Liu, Zhixue; Wang, Weijiao; Shi, Wen; Van … - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 2121-2137

Persistent link: https://www.econbiz.de/10015405777

The role of mobile shopping service quality in enhancing customers M-satisfaction, M-loyalty, and E-word of mouth

Hassan, Heba E. - In: Future Business Journal 10 (2024) 1, pp. 1-14

-satisfaction), mobile loyalty (m-loyalty), and electronic word of mouth (e-WOM). The results support the validity of using the M … enhancing consumers' m-satisfaction, thereby improving m-loyalty and increasing favorable e-WOM. The results also show that …

Persistent link: https://www.econbiz.de/10015410681

The relationship between electronic word-of-mouth, customer loyalty and resistance to innovation

Sun, Yang; Ding, Wenmei; Wang, Xuhui; Ren, Xiaoxue; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 12, pp. 3427-3445

Persistent link: https://www.econbiz.de/10015211018

Modeling pathway linking mobile social media intensity to attitude towards electronic word-of-mouth and engagement : the significant role of social trust and perceived homophily

Pang, Hua; Qiao, Yuxin; Zhang, Kaige - In: Technological forecasting and social change : an … 198 (2024), pp. 1-9

Persistent link: https://www.econbiz.de/10015075800

The relationship between electronic word-of-mouth, customer loyalty and resistance to innovation

Sun, Yang; Ding, Wenmei; Wang, Xuhui; Ren, Xiaoxue; … - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 12, pp. 3427-3445

electronic word-of-mouth (e-WOM), consumer resistance to innovation (CRI), and customer loyalty. Design … of customer loyalty and CRI on the spread of negative e-WOM. Findings The results show that when consumers receive … negative e-WOM, it increases their resistance to innovation, consequently raising the probability of them sharing this negative …

Persistent link: https://www.econbiz.de/10015340905

Marketing madness : Using eWOM marketing to boost cosmetic product performance via social media

In: Strategic Direction 40 (2024) 12, pp. 9-10

writer who adds their own impartial comments and places the articles in context. Findings eWOM remains a large element to any …

Persistent link: https://www.econbiz.de/10015356076

Conceptualizing the electronic word-of-mouth process : what we know and need to know about eWOM creation, exposure, and evaluation

Rosario, Ana Babić; Valck, Kristine de; Sotgiu, Francesca - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 422-448

Persistent link: https://www.econbiz.de/10012290962

Consumer skepticism towards Corporate-NGO partnerships : the impact of CSR motives, message frame and fit

Schade, Jasmin; Wang, Yijing; Van Prooijen, Anne-Marie - In: Corporate communications : an international journal 27 (2023) 5, pp. 39-55

Persistent link: https://www.econbiz.de/10013553979

Fighting negative rumors with trust-based rumor-refutation strategy

Kim, Hyejin; Khan, Euna Mehnaz; Huh, Jisu; Srivastava, … - In: Journal of marketing communications 29 (2023) 7, pp. 676-700

Persistent link: https://www.econbiz.de/10014414322