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  • Search: subject:"ecommerce in franchising"
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Beziehungsmarketing 1 E-commerce 1 Ecommerce 1 Electronic Commerce 1 Franchising 1 Lieferantenmanagement 1 Online retailing 1 Online-Handel 1 Relationship marketing 1 Supplier relationship management 1 ecommerce in franchising 1 franchise relationships 1 franchisor leadership 1 relationship marketing 1 training and support 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Frazer, Lorelle 1 Kremez, Zhanna 1 Quach, Sara 1 Thaichon, Park 1
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Journal of strategic marketing 1
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ECONIS (ZBW) 1
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Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna; Frazer, Lorelle; Quach, Sara; Thaichon, Park - In: Journal of strategic marketing 30 (2022) 2, pp. 137-159
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