Search Results - subject:"effectiveness of facilitated B2B WOM"

The Effectiveness of Facilitated Business-to-Business Word-of Mouth Marketing Strategies on Target Participants’ Information Sharing Behavior

Xu, Pei; Fulton, Joan R.; Alexander, Corinne E.; … - 2009

This study examines the impact of facilitated business-to-business (B2B) word-of-mouth (WOM) on participants' information transmission decisions. We also examine characteristics of WOM participants and determine the types of participants who spread information. Understanding WOM participants'...

Persistent link: https://www.econbiz.de/10009446433

The Effectiveness of Facilitated Business-to-Business Word-of Mouth Marketing Strategies on Target Participantsâ€™ Information Sharing Behavior

Xu, Pei; Fulton, Joan R.; Alexander, Corinne E.; … - In: International Food and Agribusiness Management Review 12 (2009) 2

Persistent link: https://www.econbiz.de/10008509144