Borle, Sharad; Boatwright, Peter; Kadane, Joseph B.; … - In: Marketing Science 24 (2005) 4, pp. 616-622
This research investigates the impact of a large-scale assortment reduction on customer retention, utilizing a model we develop to explore the effect on sales at both the store level and the category level simultaneously. We apply our model to a data set provided by an online grocer. The data...
