Harjadi, Dikdik; Gunardi, Ardi - In: Cogent Business & Management 9 (2022) 1, pp. 1-16
The aim of the study is to examine the influence of altruistic values, egoistic values, and perceived consumer effectiveness on eco-friendly purchase intention, with moderating effect of subjective norms and ecological consciousness using the stimulus organism response paradigm. The primary data...
