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  • Search: subject:"eigenforms"
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Beziehungsmarketing 1 Customer value 1 Cybernetics 1 Kundenwert 1 Kybernetik 1 Relationship marketing 1 Systems theory 1 Systemtheorie 1 eigenforms 1 meaning 1 recursive operations 1 second order cybernetics 1 system theory 1 value 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Löbler, Helge 1 Wloka, Michelle 1
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Journal of marketing management : JMM ; journal of the Academy of Marketing 1
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ECONIS (ZBW) 1
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Customers' everyday understanding of "value" from a second-order cybernetic perspective
Löbler, Helge; Wloka, Michelle - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 11/12, pp. 992-1014
Persistent link: https://www.econbiz.de/10012178598
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