Ohlen, Oliver (contributor) - 2002 - [Elektronische Ressource]
.2 Internationalization Theory and B2B Electronic Commerce.................161
6.2.1 Contributions and Shortcomings of Economic Schools …
reasons: first, the differences between business-to-consumer and business-to-business
electronic commerce in terms of target … way. Thus, it seems reasonable in
this early stage of academic evidence to concentrate on one area of electronic
commerce …