At the forefront of interoperability using XML in an Internet environment is the issue of semantic trans-lation; that is, the ability to properly interpret the elements, attributes, and values contained in an XML file. In many cases, specific domains have standardized the way data are...

Cover -- Einleitung -- 1.1 Stand der Forschung -- 1.2 Forschungsdefizite und Problemstellung -- 1.3 Aufbau der Arbeit und methodische Herangehensweise -- 2 Exploration des Untersuchungsgegenstands: Das Phänomen Big Data -- 2.1 Begriffliche Grundlagen: Ursprung und Charakteristika von Big Data...

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the...

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