Rimenda, Tetty; Aulia, Meidina Rosa; Listiawati, Rodiana; … - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 2, pp. 211-220
as badges, elements and challenges that are applied to banking features, on customers' intention to save Design …. The results also show that levels-elements affect the customer's willingness to save, while the challenge element affects …