Ruediger Kaufmann, Hans; Correia Loureiro, Sandra Maria; … - In: Qualitative Market Research: An International Journal 15 (2012) 4, pp. 404-419
of embedded learning and human branding. Findings – The first conceptualization (Siano and Basile) explains the various … integrates the influence of embedded learning and stimulant experience on the consumer‐brand relationship. Originality …