Search Results - subject:"emojis"

Emojis and consumer-based brand equity : mediation role of engagement

Sahoo, Debajani; Soni, Nitin; Mishra, Abhishek - In: Journal of open innovation : technology, market, and … 11 (2025) 3, pp. 1-10

Non-verbal communication tools, such as emojis, are an important means of persuasion for food delivery applications … the impact of emojis on the different components of consumer engagement (CE) and consumer-based brand equity (CBBE …-44 years, indicate a positive influence of emojis on dimensions of CE and CBBE. The results indicate that affective and …

Persistent link: https://www.econbiz.de/10015468111

Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communications

Duffett, Rodney Graeme; Maraule, Mihlali - In: Young consumers : insight and ideas for responsible … 25 (2024) 5, pp. 607-624

Persistent link: https://www.econbiz.de/10015047526

How the use of animated versus static emojis in online post-purchase communication affects consumer attitude

Wang, Tingyi; Rong, Chen - In: International journal of consumer studies 48 (2024) 5, pp. 1-18

Persistent link: https://www.econbiz.de/10015102068

Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations

Orazi, Davide Christian; Ranjan, Bhoomija; Cheng, Yimin - In: Journal of the Academy of Marketing Science 51 (2023) 3, pp. 570-597

Persistent link: https://www.econbiz.de/10014251246

Chatbots in frontline services and customer experience : an anthropomorphism perspective

Nguyen, Mai; Ferm, Lars-Erik Casper; Quach, Sara; … - In: Psychology & marketing 40 (2023) 11, pp. 2201-2225

Persistent link: https://www.econbiz.de/10014432391

Opinion leaders on sporting events for country branding

Vila-López, Natalia; Küster, Inés - In: Journal of vacation marketing 31 (2025) 3, pp. 698-713

Persistent link: https://www.econbiz.de/10015426717

Chatbots using positive emojis are good? : exploring the impact of chatbots' use of positive emojis on customer responses

Xie, Chenze; Zhu, Junhong; Xie, Yuguang; Yan, Junhui; … - In: Journal of consumer behaviour 24 (2025) 5, pp. 2316-2337

Persistent link: https://www.econbiz.de/10015457508

Role of emojis in marketing communication in fostering brand-consumer relationships : a systematic scoping review and thematic analysis

Chakraborty, Saswati; Shekhar, Vaibhav; Krishnatray, Pradeep - In: Journal of consumer behaviour 24 (2025) 5, pp. 2550-2577

Persistent link: https://www.econbiz.de/10015457549

The nudging effect of emojis in environmental tip options

Yan, Huili; Shen, Chenxin; Wei, Yuzhi; Xiong, Hao - In: International journal of hospitality management 129 (2025), pp. 1-14

Persistent link: https://www.econbiz.de/10015434266

Emoji marketing : toward a theory of brand paralinguistics

Almaguer, Jacob; Felix, Reto; Harmeling, Colleen M. - In: International journal of research in marketing : IJRM ; … 42 (2025) 1, pp. 95-112

Persistent link: https://www.econbiz.de/10015435814