Bruder, Maximilian; Lechner, Andreas T.; Paul, Michael - In: Psychology & Marketing 38 (2021) 11, pp. 2089-2101
Frontline employees' visual appearance is important in many service industries. Positive emotion displays are … customers' holistic perception of frontline employees, indicating that emotion displays and aesthetic displays, such as dress … color, are jointly processed. Across four experiments, we demonstrate that the effects of positive emotion displays on …