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The impact of brand equity on profit premium in an equilibrium framework
Sándor, Zsolt
;
Szőcs, Attila
;
Wildenbeest, Matthijs R.
- In:
Marketing letters : a journal of research in marketing
35
(
2024
)
3
,
pp. 423-438
Persistent link: https://www.econbiz.de/10015125488
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