Search Results - subject:"employer brand management"

Living up to young employees' expectations : employer brand management in health care organisations

Heilmann, Pia; Lampela, Hannele; Taipale-Erävala, Kyllikki - In: Managing global transitions : international research journal 20 (2022) 3, pp. 211-235

Persistent link: https://www.econbiz.de/10013502567

Co-created employer brands: the interplay of strategy and identity

Näppä, Anna - In: European Journal of Training and Development 47 (2022) 10, pp. 37-52

Purpose The study aims to explore strategic employer brand management by combining experiences of multiple … brand management for small- and medium-sized enterprises (SMEs). Design/methodology/approach This study took an inductive … organizations. In particular, the purpose is to identify what strategic management processes managers consider relevant to employer …

Persistent link: https://www.econbiz.de/10014725775

Legitimacy work of employer brand managers : how to find approval for employer branding policies and measures within an organisation?

Mölk, Andreas - In: International journal of human resource management 35 (2024) 22, pp. 3745-3769

Persistent link: https://www.econbiz.de/10015183196

The effects of employer branding on value congruence and brand love

Kim, Yunsik; Legendre, Tiffany S. - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 6, pp. 962-987

Persistent link: https://www.econbiz.de/10014312349

Employer brand management, organizational prestige and employees' work-of-mouth referrals in Taiwan

Uen, Jin Feng; Ahlstrom, David; Chen, Shuyuan; Liu, Julie; … - In: Asia Pacific : journal of human resources 53 (2015) 1, pp. 104-123

Persistent link: https://www.econbiz.de/10010511397

Employer brand management as boundary-work : a grounded theory analysis of employer brand managers' narrative accounts

Edlinger, Gabriela - In: Human resource management journal 25 (2015) 4, pp. 443-457

Persistent link: https://www.econbiz.de/10011440316