Martin, Stephen - Krannert School of Management, Purdue University - 2009
the market and the marginal cost of a variety of unit quality, and (3) that with endogenous sunk cost, if demand does not … endogenous sunk cost,
if demand does not expand with the number of varieties (as in the
SDV model), the equilibrium number of … . . . . . . . . . . . . . . . . . . . . . . . 12
4.2 Endogenous sunk cost . . . . . . . . . . . . . . . . . . . . . . 14
4.2.1 Demand, asymmetric Cournot oligopoly …