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"I love it" versus "i recommend it" : the impact of implicit and explicit
endorsement
styles
on electronic word-of-mouth persuasiveness
Liao, Junyun
;
He, Siying
;
Feng, Wenting
;
Filieri, Raffaele
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 779-795
Persistent link: https://www.econbiz.de/10014582391
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