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Search: subject:"endorser identification"
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endorser identification
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Journal of business research : JBR
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ECONIS (ZBW)
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How and when do virtual influencers positively affect consumer responses to endorsed brands?
Volles, Barbara Kobuszewki
;
Park, Jaewoo
;
Van …
- In:
Journal of business research : JBR
183
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015135908
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2
Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification
Flores-Zamora, Javier
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 408-429
Persistent link: https://www.econbiz.de/10014234112
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3
The social influence in celebrity endorsed promotions : revisiting the consumer perspective
Purohit, Sonal
;
Arora, Nilesh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1257-1279
Persistent link: https://www.econbiz.de/10013417006
Saved in:
4
A customer-focused approach to improve celebrity endorser effectiveness
Carlson, Brad D.
;
Donavan, D. Todd
;
Deitz, George D.
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 221-235
Persistent link: https://www.econbiz.de/10012238052
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