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  • Search: subject:"enduring envolvement"
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Beziehungsmarketing 1 Big event 1 Consumer behaviour 1 Destination management 1 Destinationsmanagement 1 Event marketing 1 Event-Marketing 1 Großveranstaltung 1 Holiday behaviour 1 Konsumentenverhalten 1 Meinung 1 Opinion 1 Relationship marketing 1 Sport event 1 Sportveranstaltung 1 Tourism marketing 1 Tourismusmarketing 1 Urlaubsverhalten 1 attitude towards the host destination 1 customer experience 1 customer-perceived value 1 enduring envolvement 1 group-travel behaviour 1 major events 1 tourism marketing 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Carlson, Jamie 1 Rahman, Mohammad M. 1 Rosenberger, Philip J. 1
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Journal of marketing management : MM 1
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ECONIS (ZBW) 1
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Did you mean: subject:"enduring involvement" (12 results)
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Cultivating group-oriented travel behaviour to major events : assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destination
Carlson, Jamie; Rosenberger, Philip J.; Rahman, Mohammad M. - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1065-1089
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