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subject:"enduring involvement"
(12 results)
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Cultivating group-oriented travel behaviour to major events : assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destination
Carlson, Jamie
;
Rosenberger, Philip J.
;
Rahman, Mohammad M.
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1065-1089
Persistent link: https://www.econbiz.de/10011405195
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