Gerarden, Todd D.; Newell, Richard G.; Stavins, Robert N. - 2015
-called "energy paradox" or "energy-efficiency gap." First, we build on the previous literature by dividing potential explanations for … the energy-efficiency gap into three categories: market failures, behavioral anomalies, and model and measurement errors …. Second, we posit that it is useful to think in terms of the fundamental elements of cost-minimizing energy-efficiency …