Brouthers, Keith D.; Brouthers, Lance Eliot; Werner, Steve - In: International Business Review 5 (1996) 4, pp. 377-394
This paper set out to investigate the entry-mode selection activities of small- and medium-sized service firms. Based …, Multinational Enterprises and the Global Economy, AddisondashWesley) and previous entry-mode research, the entry-mode selection … influence the entry-mode choice of small- and medium-sized firms in a manner similar to that of larger firms. Additionally, this …