The rising environmental concern has driven organizations to adopt green marketing practices. However, a growing number of organizations have been engaging in greenwashing practices, which mislead customers about their environmental performance. This can have negative consequences for the...

This study aims to identify barriers perceived by manufacturers and propose potential solutions to foster green innovation in Vietnam. A theoretical framework and the inductive case research method are used to analyze how companies in a less developed institutional context overcome barriers to...

Purpose - This research explores the relationship between factors that play a crucial role in e-commerce. This research aimed to check the direct relationship between customer engagement, innovation, and behavior of consumers towards phygital products on patronage intention. Furthermore, this...