Using multiple modes to collect data is becoming a standard practice in survey agencies. While this should save costs and decrease non-response error it may have detrimental effects on measurement quality. This can happen because different modes have distinct measurement biases which, when...

Using multiple modes to collect data is becoming a standard practice in survey agencies. While this should save costs and decrease non-response error it may have detrimental effects on measurement quality. This can happen because different modes have distinct measurement biases which, when...