Gaba, Anil; Winkler, Robert L. - In: Management Science 38 (1992) 7, pp. 913-925
Data from surveys often include errors, and such errors can have a serious effect on inferences about behavior or … perceptions. In this paper a model is developed for making inferences based on dichotomous survey data with possible errors. A … illustrated with purchase recall data from two previous studies, and the analysis shows that errors can have a significant impact …