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Bayesian inference 1 errors in survey data 1 marketing research 1 purchase behavior 1
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Gaba, Anil 1 Winkler, Robert L. 1
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Implications of Errors in Survey Data: A Bayesian Model
Gaba, Anil; Winkler, Robert L. - In: Management Science 38 (1992) 7, pp. 913-925
Data from surveys often include errors, and such errors can have a serious effect on inferences about behavior or perceptions. In this paper a model is developed for making inferences based on dichotomous survey data with possible errors. A likelihood analysis reveals an identification problem,...
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