//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"IZA Discussion Papers"
~isPartOf:"European journal of international management : EJIM"
~person:"Alt, Mónika-Anetta"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"ethnic identity"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effects
1
Bank
1
Cultural identity
1
Hungary
1
International bank
1
International marketing
1
Internationale Bank
1
Internationales Marketing
1
Kulturelle Identität
1
Romania
1
Rumänien
1
Ungarn
1
Werbewirkung
1
Werbung
1
adaptation
1
appeal
1
bank
1
cultural dimension
1
international advertising
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Alt, Mónika-Anetta
Zimmermann, Klaus F.
22
Constant, Amelie F.
17
Constant, Amelie
5
Drydakis, Nick
4
Duncan, Brian
4
Gataullina, Liliya
4
Rinne, Ulf
4
Schüller, Simone
4
Nekby, Lena
3
Rödin, Magnus
3
Trejo, Stephen
3
Jiménez, Alfredo
2
Kahanec, Martin
2
Krause, Annabelle
2
Liu, Ye
2
Roberts, Rowan
2
Özcan, Gülay
2
Apfelthaler, Gerhard
1
Bacouel-Jentjens, Sabine
1
Beliaeva, Tatiana
1
Bertoli, Simone
1
Born, Marise Ph.
1
Bouncken, Ricarda B.
1
Campbell, Stuart
1
Chavoushi, Zohreh Hassannezhad
1
Cheng, Zhiming
1
Della Piana, Bice
1
Eggers, Felix
1
Farndale, Elaine
1
Fitzsimmons, Stacey R.
1
Gartner, William B.
1
Hoffmann, Stefan
1
Horak, Sven
1
Jiménez, Diego
1
Kalhor, Elham
1
Kammel, Armin J.
1
Klein, Andreas
1
Kraus, Sascha
1
Krill, Ellen
1
more ...
less ...
Published in...
All
IZA Discussion Papers
European journal of international management : EJIM
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Are bank advertisement appeals adapted to local culture? : lessons from multinational banks present in Romania and Hungary
Alt, Mónika-Anetta
;
Săplăcan, Zsuzsa
- In:
European journal of international management : EJIM
13
(
2019
)
4
,
pp. 533-552
Persistent link: https://www.econbiz.de/10012065241
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->