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Search: subject:"ethno-linguistic consistency"
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Preventing brand name blunders in doing business across cultures : theory and research
Pan, David W.
;
Pan, Alan J.
;
Mutlu, Berna
;
Rylander, David
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 115-146
Persistent link: https://www.econbiz.de/10012257934
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