Das, Marcel; van soest, arthur; Toepoel, V. - Tilburg University, Center for Economic Research - 2006
respondent's need to think and evaluate account for variance in survey responding is analyzed, and (4) a web survey is used ….Respondents with a high need for cognition and a high need to evaluate are affected more by layout than respondents with a low need to … think or evaluate.Furthermore, men, the elderly, and the highly educated are the most sensible for layout effects. …