The current context underscores the growing importance of online formats, prompting managers to focus on creating positive online experiences. This qualitative study examines seven types of online Airbnb experiences using a grounded theory approach and data triangulation. Our findings extend the...

Implementation of the European legislation on genetically modified organisms (GMOs) requires monitoring their presence in food and feed by analytical testing. The analytical tests are carried out by laboratories designated for official controls by the EU Member States. In line with Regulation...

Guerrilla marketing in public transport is distinguished by the fact that it usually avoids traditional advertising methods such as television commercials or newspaper ads. Guerrilla campaigns in public transport focus on creative tactics to surprise the public and generate buzz about the brand....

Implementation of the European legislation on genetically modified organisms (GMOs) requires the monitoring of the presence of GMOs in food or feed by analytical tests. The analytical tests are carried out by laboratories designated for official controls by the EU Member States. In line with...