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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Coote, Leonard V."
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International journal of advertising : the quarterly review of marketing communications
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Event-related advertising and the special case of sponsorship-linked advertising
Kelly, Sarah J.
;
Cornwell, T. Bettina
;
Coote, Leonard V.
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 15-37
Persistent link: https://www.econbiz.de/10009510262
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