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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~type_genre:"Article in journal"
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Search: subject:"event marketing"
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Event marketing
5
Event-Marketing
5
Advertising effects
3
Sponsoring
3
Sponsorship
3
Werbewirkung
3
Advertising
2
Brand image
2
Football
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Markenimage
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Sportmarketing
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Sports marketing
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Asien
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Guerilla marketing
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Konsumentenverhalten
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Relationship marketing
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attitude toward sponsor
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brand image
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brand loyalty
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Article in journal
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Choi, Jiwon
1
Choi, Yung Kyun
1
Coote, Leonard V.
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Cornwell, T. Bettina
1
Davis, John A.
1
Deitz, George
1
Han, Sangpil
1
Kelly, Sarah J.
1
Kim, Hyunchil
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Kim, Kyung Hoon
1
Kim, Sang Jin
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Lee, Ki-young
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Liu, Honglei
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McAlister, Anna R.
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Myers, Susan D.
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Peng, Siqing
1
Schmitt, Bernd
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International journal of advertising : the quarterly review of marketing communications
Tourism management : research, policies, practice
30
International journal of event and festival management
24
Journal of travel and tourism marketing
21
International journal of hospitality management
18
Journal of business research : JBR
17
International journal of contemporary hospitality management
15
Tourism management perspectives : TMP
15
Journal of hospitality marketing & management
13
Sport management review
13
International journal of sport management and marketing : IJSMM
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of retailing and consumer services
12
Journal of sport management : the official journal of the North American Society of Sport Management
10
The journal of brand management : an international journal
7
European Sport management quarterly : ESMQ
6
Journal of advertising research
6
International journal of arts management
5
International journal of retail & distribution management
5
Journal of destination marketing & management
5
Journal of marketing management : MM
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Journal of vacation marketing : an international journal
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
European journal of marketing : EJM
4
International journal of sports marketing & sponsorship
4
Journal of business economics and management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality and tourism insights
4
Journal of promotion management : JPM
4
Marketing : ZFP ; journal of research and management
4
Marketing intelligence & planning
4
Scandinavian journal of hospitality and tourism
4
The marketing review
4
African journal of business and economic research : AJBER
3
Arts marketing : an international journal ; AM
3
Journal of business case studies
3
Journal of food products marketing
3
Journal of nonprofit & public sector marketing
3
Journal of vacation marketing
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ECONIS (ZBW)
5
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1
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
2
Programme-ad congruence : integrating advertising and entertainment
Myers, Susan D.
;
Stafford, Marla Royne
;
Deitz, George
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 61-90
Persistent link: https://www.econbiz.de/10010256886
Saved in:
3
The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship
Han, Sangpil
;
Choi, Jiwon
;
Kim, Hyunchil
;
Davis, John A.
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 301-317
Persistent link: https://www.econbiz.de/10009757946
Saved in:
4
The impact of
event
marketing
on brand equity : the mediating roles of brand experience and brand attitude
Zarantonello, Lia
;
Schmitt, Bernd
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 255-280
Persistent link: https://www.econbiz.de/10009757951
Saved in:
5
Event-related advertising and the special case of sponsorship-linked advertising
Kelly, Sarah J.
;
Cornwell, T. Bettina
;
Coote, Leonard V.
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 15-37
Persistent link: https://www.econbiz.de/10009510262
Saved in:
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