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~person:"Bruhn, Manfred"
~subject:"Wettbewerbsvorteil"
~subject:"Dienstleistungsmarketing"
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Wettbewerbsvorteil
Dienstleistungsmarketing
Event marketing
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Bruhn, Manfred
Hadwich, Karsten
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Customer Experience : Forum Dienstleistungsmanagement
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ECONIS (ZBW)
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An empirical investigation of experiences and the link between a service-dominant logic mindset, competitive advantage, and performance of nonprofit organizations
Boenigk, Silke
;
Helmig, Bernd
;
Bruhn, Manfred
;
Hadwich, …
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 469-499)
.
2012
Persistent link: https://www.econbiz.de/10009550643
Saved in:
2
Customer Experience : Forum Dienstleistungsmanagement
Bruhn, Manfred
(
ed.
);
Hadwich, Karsten
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009563040
Saved in:
3
Customer Experience : Forum Dienstleistungsmanagement
Bruhn, Manfred
-
2012
Grundlagen und Forschungsstand -- Managementansätze des Customer Experience Management -- Determinanten und Wirkungen von Customer Experience -- Umsetzung des Customer Experience Management -- Branchenspezifische Besonderheiten.
Persistent link: https://www.econbiz.de/10014015880
Saved in:
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