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~person:"Leischnig, Alexander"
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Einzelhandel
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Event marketing
4
Event-Marketing
4
Retail trade
4
Brand image
2
Customer satisfaction
2
Kundenzufriedenheit
2
Markenimage
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Consumer behaviour
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Consumer motivation
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Cosmetics
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Leischnig, Alexander
Zanger, Cornelia
43
Drengner, Jan
29
Nufer, Gerd
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Luppold, Stefan
23
Holzbaur, Ulrich
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Fairley, Sheranne
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Scheinbaum, Angeline Close
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Jahn, Steffen
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Schmitt, Bernd
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Bauer, Hans H.
8
Eisermann, Uwe
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Köhler, Julia
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Olberding, Julie Cencula
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Wolf, Antje
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Zeller, Markus
7
Bruhn, Manfred
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Dams, Colja M.
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Getz, Donald
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Knoll, Thorsten
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Lacey, Russell
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Page, Stephen J.
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Taheri, Babak
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Burmann, Christoph
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Cai, Liping A.
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Dinkel, Michael
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Finney, R. Zachary
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Gaus, Hansjörg
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Gedenk, Karen
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Graf, Christof
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Gursoy, Dogan
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Jackson, Ulrike
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Lucas, Rainer
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Mikunda, Christian
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Pfadenhauer, Michaela
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Schneider, André
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Schwertfeger, Marko
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Thomas, Oliver
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Untiedt, Jan
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Weihe, Kerstin
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Customer Experience : Forum Dienstleistungsmanagement
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
International journal of retail & distribution management
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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Customer Experience als Ansatzpunkt zur Differenzierung im Einzelhandel
Leischnig, Alexander
;
Schwertfeger, Marko
;
Enke, Margit
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 425-443)
.
2012
Persistent link: https://www.econbiz.de/10009550649
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2
Einkaufserlebnis durch Kundenevents im Einzelhandel
Schwertfeger, Marko
;
Leischnig, Alexander
;
Enke, Margit
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 97-112)
.
2011
Persistent link: https://www.econbiz.de/10009373460
Saved in:
3
Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands : an empirical examination
Leischnig, Alexander
;
Schwertfeger, Marko
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
3
,
pp. 218-223
Persistent link: https://www.econbiz.de/10009158887
Saved in:
4
Do shopping events promote retail brands?
Leischnig, Alexander
;
Schwertfeger, Marko
; …
- In:
International journal of retail & distribution management
39
(
2011
)
8
,
pp. 619-634
Persistent link: https://www.econbiz.de/10009273250
Saved in:
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