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  • Search: subject:"ex-post segmentation"
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Beziehungsmarketing 1 Consumer behaviour 1 Customer value 1 Deutschland 1 Germany 1 Konsumentenverhalten 1 Kundenwert 1 Panel 1 Panel study 1 Probit model 1 Relationship marketing 1 Spain 1 Spanien 1 customer potential value 1 customer relationship management 1 customer value management 1 ex-post segmentation 1 product ownership 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Estrella-Ramón, Antonia 1 Swinnen, Gilbert 1 Sánchez-Pérez, Manuel 1 Van Hoof, Koen 1
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Journal of business economics and management 1
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ECONIS (ZBW) 1
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Estimating customer potential value using panel data of a Spanish bank
Estrella-Ramón, Antonia; Sánchez-Pérez, Manuel; … - In: Journal of business economics and management 17 (2016) 4, pp. 580-597
Persistent link: https://www.econbiz.de/10011535809
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