Chattopadhyay, Tuhin - In: The international journal of business science & applied … 5 (2010) 2, pp. 17-28
execution framework for teenage boys in India. Teenage boys (n = 400) watched twenty advertisements in which message strategy … and execution framework were manipulated in a 2x10 completely crossed factorial design and were asked to rate their … affective message strategy along with personality symbol as execution framework is most effective for teenage boys. Findings are …