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  • Search: subject:"expectation violation theory"
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Year of publication
Subject
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Brand 1 Brand communication 1 Brand hate 1 Brand image 1 Brand love 1 Brand management 1 Consumer behaviour 1 Expectation violation 1 Expectation violation theory 1 Frauen 1 Führungskräfte 1 Führungsstil 1 High technology 1 Hochtechnologie 1 Internet marketing 1 Konsumentenverhalten 1 Leadership style 1 Managers 1 Markenartikel 1 Markenführung 1 Markenimage 1 Negative eWOM 1 Online-Marketing 1 Social Web 1 Social media 1 Social web 1 Viral marketing 1 Virales Marketing 1 Weibliche Führungskräfte 1 Women 1 Women managers 1 expectation violation theory 1 gender stereotypes 1 leadership 1 tech-savviness 1 technology 1
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Online availability
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Free 1 Undetermined 1
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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De Cremer, David 1 Jieqiong, Cao 1 Mai, Ke Michael 1 Mundel, Juan 1 Nagpal, Mahak 1 Yang, Jing 1
Published in...
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Journal of leadership & organizational studies : JLOS 1 The journal of product & brand management 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
Cover Image
How can women take advantage of the high-tech era to be perceived as effective leaders? : being tech-savvy helps
Nagpal, Mahak; Jieqiong, Cao; Mai, Ke Michael; De … - In: Journal of leadership & organizational studies : JLOS 30 (2023) 4, pp. 397-412
Persistent link: https://www.econbiz.de/10014433671
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Cover Image
Effects of brand feedback to negative eWOM on brand love/hate : an expectancy violation approach
Yang, Jing; Mundel, Juan - In: The journal of product & brand management 31 (2022) 2, pp. 279-292
Persistent link: https://www.econbiz.de/10013164320
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