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~person:"Steiner, Michael"
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Steiner, Michael
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International journal of innovation management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Platform adoption in system markets : the roles of preference heterogeneity and consumer expectations
Steiner, Michael
;
Wiegand, Nico
;
Eggert, Andreas
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 276-296
Persistent link: https://www.econbiz.de/10011527085
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2
Platform adoption in network markets : selecting beneficial partners to achieve market dominance
Wiegand, Nico
;
Witt, Sascha
;
Steiner, Michael
; …
- In:
International journal of innovation management
19
(
2015
)
2
,
pp. 1-37
Persistent link: https://www.econbiz.de/10011309417
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