In recent years, local government authorities have been hosting impressive promotional events as a way of marketing local culture and creating commercial tourism opportunities. Using the Anping District of Tainan City as a case study, we explored the relationships among image, activity appeal,...

The investigation based on the vigorous tourism industry and open up the gaming industry in the future to promote and construct the nation competition strength in Taiwan. Tourism destination image is an important factor which tourist chooses and plans their tourism schedule. But the concept of...